MOON

2022
Branding + Packaging + Illustration
Presque Légal is a French comedy produced by Gaumont, set in the summer setting of the Arcachon Basin. The project began with the creation of the financing document, which secured the necessary funds. Following the success of this initial task and the completion of the filming, the producer and director contacted me to create the opening and closing credits, as well as the branding and poster for the film.

Moon is a juice, tea, and bubble tea salon. The company aims to project a playful, positive, fresh, and colorful image to attract a young clientele while remaining accessible to everyone.

THE CONCEPT

Maybe Merlin needed a recognizable visual identity and album cover designs that align with the essence of their music. The project meets this need by creating a set of album visuals, an iconic logo, and a surreal, dreamy universe that reflects their rock and profound style.

THE AESTHETIC

The chosen graphic style is symbolic, light, and dreamy, yet retains a rock and deep essence. This combination creates a visual identity that is both ethereal and powerful, perfectly matching the band's music. The designs use subtle textures and airy compositions to evoke a surreal atmosphere, while bold elements ensure a strong rock presence.

THE CONCEPT

Vatarok needed a visual identity that is recognizable, strong, minimal, and elegant, aligning with their products. The project addresses this need by offering a simple and effective approach that showcases their products, using a logo with elegant and modern ligatures, and featuring a primary color, orange, which is unconventional and impactful.

THE AESTHETIC

The design approach is clean and minimalist, allowing the composition grids to shine and focusing on the products while maintaining a strong visual presence through the use of the bold orange color. The chosen graphic style emphasizes simplicity and elegance, creating a striking and memorable brand identity that aligns with Vatarok's modern and iconic vision.

THE CONCEPT

Moon needed branding that resonated with its young clientele while being universally appealing. The project offers a deeply playful graphic style, a fruity and pop color palette, and an engaging aesthetic. The feel-good universe is conveyed through typography, colors, and illustrations.

THE AESTHETIC

The chosen graphic style is cartoonish and colorful, modern and pop, reflecting the positive image Moon desired. This vibrant and dynamic design captures the attention of young clients and creates a welcoming and joyful atmosphere. It strengthens the brand identity by conveying energy and freshness through every visual element.

THE CONCEPT

Biezom needed a coherent and unique visual universe for his first branding. The project provides a distinctive visual identity for the single, along with a series of futuristic and highly symbolic 3D loops to suggest the emotions or identity of the track. These loops are easily shareable on social media and can be adapted for all communication needs.

THE AESTHETIC

The chosen graphic style showcases futuristic elements in a brown, intimate, and surreal light. I also added analog touches like noise and old TV HUD elements. This creates a balance, making the scene symbolic and unique, with elements moving in a deep, soft, and powerful space. The project combines 3D motion using Cinema 4D and Redshift with 2D motion via After Effects and Premiere.

THE CONCEPT

The film needed a quirky, accessible image that captures a summery, carefree vibe. Targeting a young audience, the poster includes visual elements of summer and beaches, with a dynamic composition, vibrant colors, and a rounded, ultra-bold title to create an impactful and youthful visual identity.

THE AESTHETIC

The photomontage features a summery aesthetic with added print and halftone effects for a retro feel. The textured image mimics old magazine prints, adding a B-movie vibe. The dynamic composition and vibrant colors, combined with a bold pop title, make the film’s name memorable and assert a strong, youthful identity.

THE CONCEPT

The BEAST needed a coherent visual identity to develop its image and embody it in fanzines, events, and communications. The project provides a versatile graphic system for all communication media, using expressive geometric blocks that energize compositions and hand-drawn marker-style titles.

THE AESTHETIC

The design uses a colorful and impactful aesthetic that highlights key elements. The typography, inspired by the wild style graffiti movement, breaks and asserts itself in the compositions, while scattered blocks represent the dynamic nature of music. The structure embraces the chaos and freedom of hip-hop culture. The varied colors reflect the multicultural origins and influences of hip-hop, creating a well-organized yet vibrant and free-flowing visual identity.